Former Number Ten Advisers Reuben Solomon and Andrew Wong Spearhead Ridgeway Strategy’s Middle East Expansion
Under the leadership of former Number Ten advisers, Reuben Solomon and Andrew Wong, Ridgeway Strategy is excited to announce the opening of its new branch, Ridgeway Middle East, in Abu Dhabi, UAE. This strategic expansion signifies a major milestone for Ridgeway, positioning the firm at the forefront of the technological revolution in the Gulf region.
The new office in Abu Dhabi will serve as the hub for Ridgeway’s operations in the Middle East, focusing on innovative digital projects that integrate artificial intelligence technologies. This strategic move coincides with a booming investment climate in emerging technologies across the region.
Key Projects and Initiatives
Ridgeway recently led the global digital operations for the United Nations’ COP28 in Dubai, managing a comprehensive suite of services that included creative development, social media campaigns, influencer engagements, AI chatbots, and high-impact advertising on Dubai’s iconic Burj Khalifa.
Looking ahead, Ridgeway Middle East is set to spearhead large-scale campaigns and prestigious global events in the UAE, with further projects in Saudi Arabia, Qatar, and Bahrain. The office will also enhance its online reputation management services, specialising in profile-building campaigns for high-profile individuals and family offices in the region.
Reuben Solomon, Founder of Ridgeway, expressed his enthusiasm about the expansion: “Our team has witnessed first-hand the ambition of Gulf countries and the rapid pace of digital transformation here. There’s nothing like it anywhere else in the world, and Ridgeway is thrilled to be a part of this unique digital landscape, bringing top-tier talent to help drive development in the Middle East.”
Andrew Wong, Creative Director at Ridgeway, added: “We are focused on delivering the highest quality content that meets the gold standard of the region, reaching audiences with dynamic and ground-breaking creativity. Our objective is to inspire and resonate with our audiences through innovative storytelling.”
For further information about Ridgeway Strategy and Ridgeway Middle East, and the services they provide, please visit https://ridgewaystrategy.com.
